‘Tis the season to be gluttonous, so Frito-Lay is rolling out milk chocolate-covered “wavy” potato chips.
The limited-edition $3.49 5-ounce bags will be shipped to Target stores starting today and will be on sale throughout the holiday season, a Frito-Lay spokesperson tells TIME. If consumers like them, the company will evaluate whether to make them permanent.
While chocolate-covered pretzels are a familiar sight, USA Today also cites the trend of sweet and salty potato chip flavors that have been on the market like Kettle’s maple-bacon or sweet ‘n’ salty Bugles flavors, like caramel and chocolate peanut butter.
Not to mention Lay’s also seems to be attempting to go mainstream with a type of snack more commonly found at high-end places like Neiman Marcus, boutique chocolate shops like Dylan’s Candy Bar (run by Ralph Lauren’s daughter) and Nunu Chocolates, or even something state fair goers have probably eaten…
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